Apple services chief Eddy Cue says ‘No’ to Netflix, Disney+ and Amazon Prime Video-like strategy: ‘I don’t want to say no forever but…’

Apple's Eddy Cue has quashed rumours of an ad-supported tier for Apple TV+, stating no such plans exist currently. He emphasized Apple's preference for building its content library organically rather than pursuing major studio acquisitions, citing the company's historical approach to business. While live sports on Apple platforms do feature ads, the core streaming service remains ad-free.

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