US toy market improves sales through third quarter: reports

The United States’ toy industry had slowed down dramatically after the pandemic. However, it is now showing tremendous recovery signs. According to a recent report, the sales of toys in the United States increased in the third quarter of this year. This highlights that US citizens are moving back to the purchase of toys, creating a growing demand for toy products. It explains that the toy industry in the United States is growing once again.

What’s the official data?

According to the latest report of Circana, the dollar sales of the toy industry in the United States increased by 6 per cent in the first half of this year (January to June). Alongside, 7 out of 11 categories showed positive growth. Here, Games & Puzzles led the top position with 39 per cent, followed by Explorative and Trading Card Toys with 19 per cent.

What do experts say?

The report of Circana highlights that the consumers of the United States are willing to make emotion-driven and enjoyment-driven purchases. The analysts mention that ‘kidult’ is becoming a primary market driver to generate sales.
The financial strategists of eMarketer state that the recovery of the toy industry is a positive sign for retail in the United States.

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