#SorryNotSorry: How fake apologies have became a popular marketing trend in 2025 - and what they essentially mean

Brands are humorously apologizing on social media for their outstanding services and products, a trend that originated in the Philippines and gained traction in India. This clever marketing tactic, seen with companies like Volkswagen and Myntra, uses a formal apology format to highlight product excellence and create memorable, shareable content, though some caution against overuse.

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