Jayson Tatum’s Superman campaign launches amid Boston Celtics’ struggle in the Playoffs

Jayson Tatum's Superman campaign, a collaboration with DC Studios, launched amidst the NBA playoffs, featuring a docuseries-style promo. The timing coincided with the Celtics' Game 2 loss to the Knicks, drawing mixed reactions as Tatum struggled on the court. Despite the questionable timing, the campaign highlights Tatum's connection to Superman, showcasing his off-court persona and cross-promoting the upcoming film.

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