Google’s new AI filmmaking tool may pave the way for a new era of storytelling

At Google I/O 2025, the tech giant introduced Flow, an innovative AI-powered filmmaking tool designed to reshape video creation for both professionals and enthusiasts.

The tool integrates Google’s latest and advanced AI models, Veo 3, Imagen 4 and Gemini and offers an ideal platform for generating cinematic quality content with minimal effort.

Introducing Flow: AI-powered filmmaking

Google’s new tool is an AI-driven video editing suite that allows users to generate cinematic-quality clips using simple text or image prompts.

Flow interprets your inputs to produce organised narratives with consistent character, dynamic camera movements, and synchronised sound effects. The platform’s scene builder provides a hassle-free assembly of the clips into ordered sequences, making the editing process much simpler. 

Backbone of Flow

At the core of Flow are two of Google’s latest AI models that were introduced at Google I/O 2025, namely Veo 3 and Imagen 4.

Veo 3 is an advanced video-generating model that can create videos with synchronised audio, including dialogues, and background scores. It excels at generating photorealistic scenes, replicating real-world accuracy.

Google says that Veo 3 is also capable of doing lip-syncing, which enhances the realism of the characters generated by the tool.  

Imagen 4 is Google’s brand-new image generation model that delivers improved detail rendering and handles everything from intricate fabrics to water droplets with incredible clarity. The new model also improves the topography, making it a perfect tool for creating text-heavy content like greeting cards and posters.

Empowering creators and users

Flow’s inbuilt design allows users with little or no technical background to produce professional-grade videos. By simplifying the whole process of filmmaking, the application opens up a new space for storytellers across many domains like education, advertising and social media.

According to a Google report, they collaborated with filmmakers like Dave Clark, Henry Daubrez and Junie Lau during the creation of the tool to boost its quality of filmmaking and improve the creative flow of the generated videos. Notably, Dave Clark’s newest short film, Freelancers, was produced using Google’s AI and other creative tools.

Access and availability

Flow is currently available in the U.S. through Google’s AI subscription plans. AI Pro, priced at $20/month, offers access to Flow with Veo 2 support, whereas AI Ultra, priced at $249.99/month, provides early access to Veo3, advanced camera controls, 1080p video generation and other benefits. These tiers serve varying needs of users, ranging from casual to professional filmmaking, which requires advanced features.

Flow acts as an important step in integrating AI into the creative process and gradually reshaping the entertainment industry. As AI continues to evolve at a rapid pace, tools like Flow may play a pivotal role in how stories are presented and conceived.

Sci/Tech