WhatsApp Fees: Now you will be charged for sending messages via WhatsApp, Meta has made a big change
WhatsApp business users will now have to pay for every message. Meta is implementing new pricing from July 1, 2025. In this, some messages will be free, but the rest will be charged smartly.
Meta-owned WhatsApp is going to make a big change in the pricing policy of its business platform. The company will charge all business accounts on a per-message basis from July 1, 2025, which was till now applicable on a per-conversation basis.
Meta has described this change as a step towards matching the ‘standard of the messaging industry’ and making pricing more transparent.
More flexibility will be available in client interactions
Under the new rules, if a business account replies to a user’s message and that reply is sent as a utility template, then no charges will be levied on that message. This facility will be applicable only when the message is sent within the customer service window.
Utility template means messages that are related to transactions, orders or service updates with the customer. These are informational, not promotional. At the same time, the customer service window tells how long the conversation between the business account and the customer will be considered a ‘service interaction’. During this time, some messages are not charged or get a discount.
Role of category and time in pricing
As per the new system that will come into effect from July 1, WhatsApp will now charge for every delivered message. This charge will apply to three categories of messages:
- Marketing template
- Utility template
- Authentication template
If these messages are sent outside the customer service window, then each will be charged separately. At the same time, utility messages sent within the window will be free.
Volume-based rating system will also be implemented
WhatsApp has also announced that it will now introduce a volume tiering system. This means that business accounts that send a large number of messages on WhatsApp’s platform will get messaging facilities at lower rates. This change will encourage companies to expand their reach through WhatsApp.
How will business account charges be determined?
WhatsApp will charge for each message when it is delivered. Charges will be determined by taking into account two things:
The country code of the receiver’s phone number, i.e. which country he is in.
What is the category of the message, such as marketing, utility or authentication.
What will be the impact on business accounts?
Due to this change, those business accounts that have been using WhatsApp as a low-cost communication tool till now will have to reconsider their strategy. Especially companies sending marketing and promotional messages will have to take new decisions in terms of both cost and frequency.
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