Google commences direct sales of Pixel devices in India via its online store

On Thursday, Google announced that it had launched direct sales of its Pixel devices through the official online Google Store in India, enabling consumers to purchase smartphones, watches, earbuds, and accessories directly for the first time. This move was said to complement Google's existing online and offline retail presence, according to a company statement. Mitul Shah, the Managing Director of Devices and Services at Google India, mentioned that the decision to facilitate direct online purchasing from the Google Store was primarily influenced by the dynamic and evolving nature of the Indian smartphone market. 

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