Amul denies activists’ charge that its ‘liquid instant formula’ violates IMS Act

Amul's launch of a liquid infant formula, touted as "India's first," has sparked controversy and complaints to the government, alleging violations of the Infant Milk Substitutes (IMS) Act. Activists argue the product's promotion, highlighting its convenience for working mothers, positions it as a breastfeeding substitute, a prohibited act.

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