This self-help book looks for ways to escape the ‘Daily Rut Rat-Race Bubble’ of life

Conformity is the jailer of freedom and the enemy of growth.

One per cent of the world’s population owns 45 per cent of global wealth, while the next 12 per cent owns 40 per cent. At the other end of the spectrum, 52 per cent of the world’s population owns as little as one per cent of global wealth.

The question any right-thinking person would ask is: “Why is there such a mammoth difference between clusters of the same population of human beings?” This disparity is even starker when you consider that every human being is infinitely rich.

The answer sounds simple: the absence of awareness. Recognising this absence and then effecting personal change takes a significant shift as an individual. Understanding how we are conditioned to think and to live was a major part of my research. We live in a world that celebrates conformity, and yet that conformity restricts the authenticity of so many people.

As we move from childhood through school to adulthood and eventually to the workplace, our outlook on life is strongly influenced and conditioned by the outlook of those around us. Unfortunately, most of those around us – the wider society or ecosystem – are stuck; stuck in the Daily Rut Rat-Race...

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