“75% G-Wagons sold in India are personalised”: Santosh Iyer explains Mercedes' 'hyper-custom' strategy

Mercedes-Benz India is prioritizing hyper-personalization, exemplified by the AMG G63 Collector’s Edition, which includes unique India-specific design elements inspired by the monsoon season and Indian soil. The company is also experiencing significant growth in the luxury EV segment, with the G-Class EV performing exceptionally well in the Indian market, driven by strong incentives and improved price parity.

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