America’s top biggest battery companies are fighting; Warren Buffett’s Berkshire Hathaway-owned Duracell blames Energizer of ...

Duracell has filed a lawsuit against Energizer, alleging deceptive advertising in Energizer's new campaign. Duracell claims Energizer's ads, featuring the Energizer Bunny, falsely state that Energizer MAX batteries outlast Duracell Power Boost by 10%, based on a single industry standard. Duracell seeks a court order to halt the ads and demands monetary damages, citing reputational harm and unfair competition.

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