Samsung Unveils 2025 Bespoke AI Appliance Lineup in India with Smart Home Innovations

GURUGRAM, India – June 25, 2025: Samsung has launched its 2025 Bespoke AI appliance lineup in India, redefining the future of smart home living. Designed around four core values — Easy, Save, Care, and Secure— the new range delivers hyper-personalized, energy-efficient, and secure experiences powered by AI, SmartThings connectivity, and Samsung Knox.

 

At the heart of the range is the Bespoke AI Laundry Combo, an all-in-one washer-dryer that uses AI Wash & Dry to adjust cycles based on fabric type, soil level, and load weight. It also features a 7-inch AI Home LCD, Flex Auto Dispense (stores detergent for 32 loads), and heat pump drying that saves up to 75% energy. It is priced at INR 3,19,000.

 

Samsung also introduced the Bespoke AI Refrigerator with AI Vision Inside, which identifies up to 87 food items, tracks expiry dates, and suggests recipes. Its 9-inch AI Home Display allows for full appliance control, schedule management, and SmartThings Energy tracking. The Double Door model starts at INR 44,000, while the French Door version launches in July.

 

The Wind Free AI Air Conditioner offers customized cooling and energy savings up to 30%, starting at INR 36,000, while the Top Load AI Washer begins at INR 24,500, delivering 25% more fabric care through smart wash optimization.

 

With voice control via upgraded Bixby, UL Diamond-rated security, and inclusive features like Auto Open Door and Voice ID, the lineup reflects Samsung’s human-centric approach to AI. Available now across online and offline stores, the 2025 Bespoke AI range makes truly smart living a reality for Indian households.

News