Creating space for women's pleasure

For Sachee Malhotra, the judgments started early. Well-meaning relatives pointed out her weight and questioned her body hair. These childhood experiences were uncomfortable and planted the first seeds of a question that would grow over the years: Why are women's bodies constant subjects of scrutiny? After enduring three years of painful hair removal treatments that drained the soul from her body, Malhotra had a realisation that would eventually reshape her future: she didn't need this. No one did.

Years later, during the isolation of COVID lockdowns, Malhotra noticed relationships crumbling around her, not just between couples, but people's relationships with themselves. The revelation came during an evening at home with friends, when drinks loosened tongues and conversation turned to intimacy. As couples shared their experiences, a pattern emerged. The men confidently declared their bedroom prowess while their women told a different story. This "orgasm gap" became the catalyst that drove Malhotra and her husband to launch That Sassy Thing six months later. The sexual wellness brand is determined to put women's pleasure at the centre of the conversation.

Malhotra, Founder of That Sassy Thing, talks to Shamita Islur about her journey of turning personal struggles with body image and sexual wellness into building a women-first, inclusive brand to challenge taboos around sexual wellness, the difficulties she faced along the way, and more.

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