The power of collective action

For years, the director's chair, the coveted seat of creative command in ad filmmaking, has predominantly been a male bastion. However, the industry's landscape is being actively redrawn by a formidable cohort of women directors. Leading this charge is She Directs Ads (SDA), a collective born from shared experience and a unified vision to amplify the voices and visibility of women behind the camera. This isn't just about representation; it's about enriching advertising with diverse perspectives and ensuring talent, not gender, dictates opportunity.

In this article, a collective of women ad filmmakers, She Directs Ads is aiming to change India's advertising industry by amplifying female voices behind the camera. Born from an unplanned gathering, the women of the collective tell Harshal Thakur how it challenges outdated norms and pushes for equal opportunity, visibility, and representation in a space long dominated by men.

Download The Pulse’s Superwomen edition to read the full article.

News