T-Shirts with a Cause: How Frankly Wearing Is Helping Indian NGOs Raise Funds Through Merchandise
Source: @karmaanimaltrust and @internetfreedom.in on Instagram In a world where social impact meets storytelling, NGOs in India are discovering a new ally, not through grants or galas, but through merchandise. At the heart of this shift is Frankly Wearing, India’s leading creator-merch marketplace, which is helping hundreds of non-profits across the country raise funds and visibility by turning their causes into wearable campaigns.
Turning Causes Into Conversations Gone are the days when fundraising meant just cold calls and donation drives. Today, a tote bag with a message or a hoodie with a purpose can create awareness, spark conversations, and even fund an entire campaign. Frankly Wearing makes that possible by allowing creators and non-profits to launch merch stores in minutes on its automated marketplace platform, with zero upfront cost and no operational headaches.
From climate action and mental health to gender equality and privacy protection, dozens of NGOs have launched merch collections that represent their mission. These collections not only raise funds but also allow supporters to proudly wear what they stand for; turning awareness into action, and fashion into fundraising.
How It Works The platform provides a print-on-demand, inventory-free system that handles everything: design mockups, production, shipping, payments, and customer support. Registered creators and non-profits simply upload their artwork, pick their products, set their margins, and go live. Supporters can buy from anywhere around the world, and proceeds go directly to the NGO via a transparent dashboard and quick withdrawal system.
Some of the trending merch fundraisers include: • Internet Freedom Foundation An Indian digital liberties organization that seeks to ensure that technology respects fundamental rights.
• The Period Society An entirely youth-led non-profit organization working towards ending the menstrual stigma in India through advocacy.
• The Earth Saviours Foundation An internationally acclaimed and recognized non-profit organization dedicated to serving humanity.
• Karma Animal Trust An NGO based in Rishikesh that rescues, treats, rehabilitates, feeds, sterilizes & vaccinates street dogs, and provides medical care to other street animals.
You can check out these merch fundraisers here: https://www.franklywearing.com/creator-products?creator_tag=fundraiser Frankly Wearing’s goal is simple: empower every cause to scale, without needing a fundraising team or tech know-how. Whether it’s a small rural NGO or a student-run initiative, the platform levels the playing field.
With NGOs now building a merch-first identity, supporters no longer just donate, they wear the cause, post about it, and invite others in. It’s not just about money – it’s about momentum.
At its core, Frankly Wearing isn’t just about merch. It’s about movement.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
(The story has come from a syndicated feed and has not been edited by the Tribune Staff).
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