LinkedIn adds video covers for articles and newsletters to help creators stand out

LinkedIn is giving long-form content a more personal touch. This week, the platform launched a new feature that allows users to add video covers to their articles and newsletters, offering a short, dynamic preview to draw reader’s attention before they click.

Instead of the typical static image at the top, viewers will now see a brief, autoplaying video when an article or newsletter is shared in the feed. The goal is simple: to help creators grab attention and stop the scroll.

Whether it’s a quick 30-second introduction, a summary of what to expect, or a behind-the-scenes message from the author, these video covers give writers a chance to connect directly with their audience. So far, they have proven especially useful for coaches, consultants, and creators who use LinkedIn to grow their personal brands.

“Video is one of the most powerful ways to connect,” LinkedIn said in a product announcement. “With this update, we want to help members showcase their voice, style, and expertise right from the first glance.”

LinkedIn video cover: How it works

Currently, the feature is only available on the desktop version. When creating or editing an article or newsletter, users can upload a short, landscape-format video directly from their computer.

LinkedIn recommends keeping it to about 30 seconds and adding captions for accessibility. Users can also choose a custom thumbnail and include subtitles to help the video reach a wider audience.

Once uploaded, the video replaces the article’s cover image in the LinkedIn feed. The thumbnail also appears in email previews for newsletter subscribers.

LinkedIn video cover: Why it matters

This update builds on LinkedIn’s broader investment in creator tools and original content. Earlier this year, the platform introduced native video support for long-form formats and improved analytics for newsletters. With more than 148 million newsletter subscriptions as of 2024, LinkedIn clearly sees long-form content as a key part of its future.

Video, in particular, is seeing explosive growth. LinkedIn says video content is shared 20 times more than other post types, and engagement continues to rise year over year.

By helping creators add personality and context up front, video covers could boost click-through rates and time spent on a page, both important metrics for individuals and brands.

What’s next for LinkedIn

The feature is rolling out gradually and will be available to all users with publishing access in the coming weeks. While it is currently limited to desktop, mobile support is expected soon.

This move reflects a larger trend on LinkedIn, blending professional credibility with creative storytelling. For anyone sharing thought leadership or regular newsletters, video covers could be just the thing that helps their content get noticed.

Sci/Tech