SMLive turns 9: The feed is broken. Now what?

SMLive is back with its 9th edition. 

This World Social Media Day, SMLive returns with a timely and chaotic theme: the feed is broken. What once felt exciting and full of possibility now feels crowded, repetitive and disconnected. The checkboxes are ticked, but the impact is harder to find.

SMLive 2025 will take a closer look at what’s going wrong and why. 

From algorithm anxiety and declining reach to creator burnout and content fatigue, the cracks are hard to ignore. This year, Social Samosa is creating space for honest conversations about what needs to change and who needs to drive that change.

Register now to be part of SMLive 2025.

SMLive 2025 Agenda

With industry leaders across agencies, brands, and creator communities, the sessions will reflect the tensions we scroll past every day. The ones we work around, but rarely work through. The agenda mirrors the chaos, fatigue, and questions that define today’s feed.

Culture > Clout: The Real Flex

How can brands turn fleeting moments into long-term relevance by building cultural capital and earning attention, trust, and affinity that lasts?

Featuring: Mayur Hola, VP - Brand, Swiggy

The Feed Is Broken. Who Gets to Fix It? 

Who’s shaping what we see, and what will it take to rebuild a feed that feels culturally relevant, creatively fresh, and emotionally sustainable?

Featuring:

• Pranav Agarwal, Co-Founder, Sociowash
• Rahul Dayama, Founding Partner, Urbanic
• Devarshi Shah, SVP and Business Head, Global Creator Network, OML
• Ramya R., Head of Marketing, uppercase

The Mental & Emotional Cost of Content 

How can creators and teams manage the pressure to stay relevant while building more sustainable, mentally healthy ways of working online?

Featuring: Anusha GS Shetty, Creative Head, Yuvaa

Good Content Dies in Bad Distribution 

How can creators and brands design for distribution from the start, so good content doesn’t get lost in the wrong format, timing, or platform?

Featuring: 

• Ansh Agrawal, Head of Content Marketing, Bold Care
• Kishan P., Founding Team, Pepper
• Amisha Gulati, President, Gozoop Creative

The Templatisation Trap 

Is the pursuit of reach making content predictable? What does it take to break free from the trend-template cycle and bring risk and originality back to the feed?

Featuring:

• Nitish Saxena, Head of Brand Marketing, FNP
• Surbhi Allagh, Co-Founder, itch
• Shivani Tiwari, Head of Growth and Digital Marketing, Ajio
• Hemal Majithia, Founder & Chief OktoMind at OktoBuzz

The feed may be broken, but the conversation isn’t. Join us for SMLive to unpack the issues and imagine better ways forward.

Register now to be part of SMLive 2025.

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