Guna roses eye global markets as MP govt plans to expand cultivation area

Roses from Guna, which are already flooding markets in Delhi and Jaipur, are now set to be exported to global markets as the Madhya Pradesh government plans to increase the area under rose cultivation to 500 acres in the next five years. 

 

Currently, around 25 farmers—with assistance from the state's horticulture department—cultivate roses in the city, with each of them earning a profit of ₹ 10-12 lakhs. 

 

Guna, which is 258 kilometres from Bhopal, has three kinds of soil—clayey, loamy and fine. All three are well-drained, a major quality required for roses to grow.

 

Rose cultivation in Guna is part of the government initiative to double farmers' incomes. 

 

On July 16, a team of export experts from MP Industrial Development Corporation will visit Guna to explore the export potential and train farmers on the formalities and processes involved in international trade. MPIDC will also facilitate coordination between farmers and exporters to ensure smooth export operations. Markets that are being targeted include London and Paris.

 

Currently, Roses from Pune and Bengaluru go to these two cities.

 

The horticulture department plans to set up poly-houses in over 50 acres during 2025–26 to prepare 150 farmers for rose cultivation. A roadmap is also being prepared to expand this area to 500 acres in the next five years.

 

Each poly-house will cover 2,500 sq. ft. and costs Rs 1,000 per sq. ft., totalling about ₹ 25 lakh per unit. The department will provide a 50 per cent subsidy (₹ 12.5 lakh) for the construction of each poly house.

 

To help rose growers understand the nuances of poly-house rose cultivation, the horticulture department will take farmer delegations to Pune and Talegaon in Maharashtra for exposure visits. 

 

Guna’s roses have previously won first and second place at the All India Rose Exhibition and have also been nominated under the ‘Beacons of Hope’ category in the SKOCH National Awards 2025.    

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