Bad news for Zomato Blinkit, Swiggy Instamart, Zepto customers, now pay these fees for orders on…
Indian quick commerce platforms are going to introduce a new set of fees and handling charges like basket size levies, small-order surcharges, and even weather-related fees like rain charges, in order to increase unit-level profitability, reported by The Economic Times.
Instamart, Zepto, Blinkit Costlier Delivery
From this month, quick commerce companies like Instamart, Zepto, and Blinkit are going to raise the charges on those orders which do not meet a specified minimum order value (MOV).
According to the ET report, these new charges will be an addition to the regular platform and service fees that are already applicable.
Zepto has implemented a handling fee for orders below Rs 175. Swiggy Instamart has changed its MOV to Rs 99.
Even Blinkit also applies a ‘quick delivery’ charge along with extra charges for bulk orders or discounted purchases.
This will improve platform ‘take rates’ meaning overall revenue to the total gross value of orders.
How Will It Impact On Industry?
These rising delivery charges will impact platform management and the gap between what they earn from customers and what they pay to gig workers for delivery.
These quick commerce companies also charge more handling fees on larger carts. Apart from this a surge charge may also apply during peak hours or when there is shortage of delivery boys.
Some of these quick commerce players are still facing losses and in order to mitigate that they might have revised these platform fees. Blinkit faced an operational loss of Rs 178 crore during the January-March quarter.
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