Saatvik Green Energy onboards Kartik Aaryan as brand ambassador

Saatvik Green Energy Limited (SGEL) has announced the appointment of actor Kartik Aaryan as its official brand ambassador. The decision follows internal discussions among SGEL’s leadership, including Chairman and Managing Director Neelesh Garg, Managing Director Manik Garg, and Chief Executive Officer Prashant Mathur.

The company stated that the association is based on shared values rather than conventional promotional considerations. The leadership viewed Aaryan’s public image and professional trajectory as aligned with the company’s ethos.

“We saw that same integrity, hard work, and humility in Kartik’s journey—from Gwalior to global stardom. That’s when we knew—it wasn’t a pitch, it was a purpose,” said Neelesh Garg, Chairman and Managing Director, SGEL.

“As we step into a new decade of our journey, Kartik Aaryan becomes not just the face of the brand, but the voice of this belief. With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow,” said Manik Garg, Managing Director, SGEL.

Commenting on the collaboration, Aaryan said, “I’m excited to be part of the Saatvik brand. As someone who believes in responsible choices, whether in life or work, this association feels natural. Clean energy is not just a necessity—it’s a shared responsibility. I’ve always believed in backing missions rooted in integrity and I’m looking forward to this wonderful collaboration.”

“Kartik represents the new India—ambitious yet authentic. He’s not just a youth icon—he’s a believer. In ethics, in effort, in empathy,” added Prashant Mathur, CEO, SGEL.

The appointment marks a shift in SGEL’s brand engagement strategy as it seeks to align its messaging with individuals seen as representative of its values.

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