CloudTV partners with Magnite to launch CTV ad platform
CloudTV, a smart TV operating system brand in India, has launched its Connected TV (CTV) advertising platform and announced a partnership with Magnite, a sell-side advertising firm. The collaboration is aimed at enabling advertisers to access CloudTV’s CTV footprint, which spans more than 12 million users.
To support the rollout, CloudTV has launched a dedicated website for advertisers, media agencies, and buyers. The portal is designed to provide inventory access, audience insights, and information on advertising partnerships.
The new platform includes programmatic advertising features such as Programmatic Guaranteed (PG) deals for fixed premium placements, Private Marketplace (PMP) access for curated inventory, and Real-Time Bidding (RTB) options.
“Connected-TV advertising is redefining how advertisers and brands engage with their target audiences. CloudTV Ads is designed to help advertisers leverage this very dynamic shift, and provide measurable impact to maximize brand visibility, backed by measurable metrics. We look forward to working with Magnite to harness further growth opportunities within the Indian CTV ecosystem. Given the rise of this evolving ad format, CTV advertising is no longer an option but an essential line item in any advertiser’s ad spends today, emerging as a promising frontier in AdTech as brands prioritize market impact,” said Harshad Wadivkar, Business Head - Monetisation, CloudTV.
“India’s CTV landscape is growing at an extraordinary pace, and CloudTV’s strong user base and market presence make them a valuable part of this evolution. At Magnite, we are committed to empowering premium publishers and delivering innovative, programmatic solutions to enable buyers to reach audiences more effectively. We look forward to supporting CloudTV’s journey as the digital ad landscape in India evolves,” said Gavin Buxton, Managing Director, Asia at Magnite.
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