Festive retail strategy: Brands go big on discounts; hope early season boosts sentiment

Indian retailers are initiating early festive sales with substantial discounts, aiming to boost consumer spending after a period of slow growth. E-commerce giants like Amazon and Myntra are extending sale events and enhancing delivery services. FMCG brands and jewelers are also offering promotions and new collections, hoping a strong monsoon will further stimulate rural demand.

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