Cricket League Chronicles: How IPL 2025 became a marketing masterclass

The roar of the crowd, the rhythm of the anthem, the flash of a six, and right in between, a cleverly crafted ad that gets everyone talking. This is IPL 2025 decoded.

Cricket League Chronicles unpacks the ideas, strategies and storytelling that turned the 2025 cricket season into a marketing masterclass. From category champs and cultural moments to D2C breakthroughs and street-level buzz, this special edition by Social Samosa’s The Pulse Magazine captures what worked, and what brands need to know to prep for 2026.

Brands across categories went all in. Big-ticket TVCs, digital-first launches, regional spins, and influencer integrations made IPL 2025 the ultimate arena for visibility and recall. The edition explores how teams turned placement into presence, and presence into performance. This e-book is a snapshot of a season where marketing momentum met media scale, driving awareness, aspiration, and actual sales.

Hear directly from the voices behind the action:

  • Sanjog Gupta, CEO - Sports & Live Experiences, JioStar
  • Pooja Asar, Head - Marketing, Tata Passenger Electric Mobility Ltd.
  • Megha Raturi, Head of Marketing, Reliance Consumer Products Ltd.
  • Inderpreet Singh, Head - Marketing, Birla Opus Paints
  • Shaifali Gautam, CMO, CaratLane
  • Poulomi Roy, CMO, Joy Personal Care
  • Colonel Arvinder Singh, Chief Operating Officer, Gujarat Titans
  • Sunil Gupta, Chief Executive Officer, Delhi Capitals
  • Binda Dey, Group Chief Marketing Officer, Knight Riders Sports
  • Saurabh Arora, Chief Commercial Officer, Punjab Kings
  • Prashant Gopalakrishnan, Founding Partner, Talented
  • Vikas Chawla, Co-Founder, Social Beat
  • Namrata Parekh, Co-founder & Director, Meraki Sport & Entertainment

Whether you’re figuring out how to show up smarter next season, looking for ideas that actually broke through, or simply trying to make sense of the madness, Cricket League Chronicles pulls it all together. A full view of how IPL became 2025’s biggest brand moment, and what it’ll take to make it count in 2026.

Inside, you’ll find:

✔ Exclusive insights from top marketers

✔ The cost of showing up and standing out

✔ How brands are gearing up for 2026

Download Cricket League Chronicles Now

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