Girl Gets Bridal Lehengas Stitched For Her Labubu Doll — Internet Can't Get Enough
In a world full of viral surprises, this one takes the cake... and maybe even a wedding invite. A young girl has left the internet both amused and awestruck after she got not one, but multiple bridal lehengas custom-stitched for her Labubu doll — and yes, there was even a local 'masterji' involved, complete with a measuring tape and tailor's chalk.
The viral reel, shared on Instagram by @s4nh4r, shows the tailor handling the tiny doll with the same sincerity he would offer a real bride. From pinning the fabric to taking proper shoulder-to-waist measurements, the tailor's seriousness only adds to the hilarity — and wholesomeness — of the moment.
Gen Z's Obsession With Labubu
While some are calling it "peak Gen Z eccentricity", others are applauding the girl's commitment to cuteness.
Watch the video here.
Check out some of these comments on the video.
Some of the Instagram users wanted to see the final fit, while others wanted to know the cost of the clothes masterji so meticulously made.
Labubu: The Cult Doll That's Quietly Everywhere
For the uninitiated, Labubu is a mischievous, elf-like designer toy that has recently become a cult favourite among Gen Z collectors. Think Barbie meets Wednesday Addams — but smaller, edgier, and definitely more meme-worthy. The fact that someone decided to give her a full bridal trousseau has only lifted its iconic status.
It's not limited to just tailors. People are even using AI for Labubu doll makeovers. Check out this video below:
From Reel To Real Hype
The video, which has racked up over 2.5 million views in under a week, has triggered a flood of responses — from people asking for the tailor's contact details to others joking about booking Labubu's wedding venue.
Fashion influencers have jumped on the trend too, with some even teasing a "Miniature Fashion Week" featuring Labubu and other tiny toy models in custom couture.
Business Potential Of Labubu Doll Industry
The hype is not limited to Gen Z emotions. Labubu is slowly booming into a massive business. The toy, designed by artist Kasing Lung from Hong Kong, is exclusively sold by China's Pop Mart International Group Ltd. The company posted a profit margin of 67% last year, thanks to the massive Labubu craze.
The shares of the company saw a 182% surge, following Labubu's craze, as per a Bloomberg report. As per Morgan Stanley, Popmart could achieve $6 billion sales figure by 2027, which is over 500% of the same in 2023.
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