Madison Media secures media mandate for Farmley

Madison Media Omega, a unit of Madison World, has recently won the media mandate for Farmley for Tamil Nadu. Under this mandate, the agency will manage Farmley’s traditional media responsibilities, including Print, Radio, Cinema, Television and Outdoor.

Farmley, a wellness snack brand founded in 2017, has announced a partnership with Madison Media to strengthen its presence in Tamil Nadu and other southern markets. The brand, known for its range of dry fruits, nuts, seeds, and makhanas, aims to expand its visibility and distribution in the region through this collaboration.

The partnership is expected to leverage Madison Media’s regional market expertise and media capabilities to support Farmley’s growth plans. With this move, the company looks to deepen its reach in the South Indian snacking segment and further its national expansion strategy.

Speaking on the win, Dinesh Rathod, Madison Media Omega said, “We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”

Speaking about the agency’s appointment, Aman Gupta, Head of Marketing, Farmley commented, “We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”

 

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