Wavemaker appoints Maitri Dedhia as Group Head

Maitri Dedhia has been appointed as Group Head at Wavemaker. She shared the news through a LinkedIn post.

Prior to joining Wavemaker in June 2025, Dedhia served as Assistant Manager – Digital Planning at Starcom, where she worked on accounts such as P&G’s Olay, Old Spice, Pampers, and Shiksha. Her previous roles include Media Manager at First Economy and Senior Digital Marketing Executive at Paarami Digital Consulting LLP. She has also held digital marketing positions at State Bank of India, Accenture, and Cognizant.

Dedhia brings experience in media planning, digital strategy, paid media, and performance marketing, and has worked across a mix of B2B and B2C brands in industries including FMCG, real estate, IT, and edtech. 

 

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