Ipsos launches Creative|Spark to support campaign testing for public and non-profit sectors

Ipsos has introduced a new version of its ad testing solution, Creative|Spark, aimed specifically at public sector, non-profit, and corporate foundation campaigns. The offering is designed to support mission-driven organisations in shaping more effective communication strategies across media platforms.

The service, now available globally, enables users to evaluate and optimise creative material, across TV, outdoor, print, digital, and social channels, with feedback delivered within 24 hours. The company states the tool includes customised methodologies and metrics adapted to the specific objectives and constraints of purpose-driven entities.

"Public sector and non-profit organisations face mounting pressure and limited budgets to connect with their target audiences to influence short-term and longer-term behaviour change. Creative|Spark for mission-driven organisations empowers them to test their creative before launch and understand what resonates and optimise their campaigns to drive awareness and behavioural change. It's about moving beyond guesswork and making data-driven decisions that maximise impact," said Shaun Dix, Ipsos’ Global Leader of Creative Excellence.

Hosted on the Ipsos.Digital platform, the tool offers flexible service options to accommodate a range of budget and timeline requirements. It can be used to screen early-stage concepts, assess rough edits, or refine final creative work.

According to Ipsos, the system draws on multiple measures, combining cognitive, emotional, and affective responses, to offer a comprehensive read on how audiences engage with a given advertisement.

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