Mukesh Ambani places bet on UK-based company, plans to launch facial fitness, skincare brand for…, open ‘dark stores’ to reach more…
Reliance Retail Ventures (RRVL) has acquired a minority stake in UK-based facial fitness and skincare brand FACEGYM for an undisclosed amount and is set to introduce the brand in the Indian market through its beauty platform Tira. Reliance Retail recently shared that it is planning to expand its coverage by opening dark stores, special warehouses meant for faster online order deliveries. Along with this, the company is now set to launch a new facial fitness and skincare brand in India, bringing innovative beauty and wellness services to Indian customers.
In a joint statement, the two companies said that Tira, Reliance Retail’s beauty chain, will steer FACEGYM’s launch in India. Tira will run Facegym’s day‑to‑day business here and help it grow in the local market, bringing the brand’s fresh approach to Indian shoppers.
Reliance plans to build and expand FACEGYM’s footprint over the next five years. To do that, it will set up dedicated FACEGYM studios and special sections inside selected Tira stores in major cities. Tira is a beauty‑only retail platform owned by Reliance Retail.
Reliance Retail’s expansion plan
Opening “dark stores”: Reliance Retail wants to reach more customers by setting up special warehouses called dark stores. These places don’t serve walk‑in shoppers; they exist only to pack online orders fast.
Big jump in online orders: In the January–March quarter, online orders handled through Reliance’s quick‑commerce service grew 2.4 times compared with the same period a year ago. Chief Financial Officer Dinesh Taluja called this a major milestone when he shared the quarterly results.
Lightning‑fast delivery network: Using its current store network, Reliance can now deliver in less than 30 minutes to about 4,000 PIN codes across India. That reach is larger than any other quick‑commerce company in the country.
What are the three kinds of service at JioMart
Through the JioMart app, shoppers can choose from three delivery options:
- Instant delivery (around 30 minutes)
- Scheduled delivery (pick a convenient time)
- Local store delivery (items sent from the nearest Reliance outlet)
With more dark stores on the way and a wider delivery network than its rivals, Reliance Retail is aiming to make quick shopping even quicker for customers all over India.
What did Tira and FACEGYM say about the collaboration?
Commenting on the collaboration, Bhakti Modi, Co-founder & CEO of Tira, said, “FACEGYM sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts.”
Angelo Castello, CEO of FACEGYM, said, “With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market.”
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