BEI Confluence appoints Dr. Anirban Chaudhuri as Director – Strategic Planning & Brand Management
BEI Confluence Communication has appointed Dr. Anirban Chaudhuri as Director – Strategic Planning & Brand Management. He will operate out of the agency’s Delhi NCR headquarters.
Dr. Chaudhuri brings over two decades of experience in marketing communications, including brand management, account planning, marketing research, and advertising. He began his career with the brand management consultancy Shining, where he contributed to the Brooke Bond rebranding initiative. He later held leadership roles in market research at IMRB and TNS, working across alcohol, automotive, FMCG, banking, and retail sectors.
His subsequent roles included leading strategic planning at Dentsu Communications, with clients such as Aircel, Toyota, Panasonic, and DLF. He has also worked with DDB Mudra, FCB Ulka, JWT, and most recently served as Senior Vice President – Strategic Planning at Innocean. Across these stints, he has worked with brands including Whirlpool, John Players, Hero MotoCorp, Yamaha, MakeMyTrip, Apollo Tyres, Hyundai, Kia, and Hamdard.
Dr. Chaudhuri holds an MBA (Gold Medalist) from Jadavpur University and a doctorate in management from IIEST, Shibpur. He has a particular interest in applying play-based techniques to strategy development.
Commenting on the appointment, Tapas Gupta, Chairman and Managing Director, BEI Confluence, said, “BEI Confluence has always been a strong brand focussed agency and our specialisation in leading FMCG brands demand on-going strategic planning to understand the ever changing consumer habits, preferences and attitudes. Anirban’s appointment is in line with our vision to provide strong and insightful strategic services to our clients’ brands and help them achieve their marketing objectives.”
Abhishek Gupta, Joint Managing Director, added, “We are delighted to have Anirban as head our Strategic Planning initiatives and lead the brand and communication planning process to provide our clients with avant-garde solutions that will help the brands acquire greater salience, achieve ROI driven results and build a robust future. I strongly believe Anirban with his impressive credentials and rich experience in building brands will be able to take BEI Confluence’s initiatives to its next level. We wish him the very best.”
Dr. Anirban Chaudhuri said, “I am excited to join BEI Confluence and work with a wonderful roster of clients. I will be keen to leverage the market and consumer understanding and formulate strategic directions that give these brands a clear advantage in the fast changing business environment.”
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