Who is Oobah Butler, the British man who fooled the internet and showed what social media is all about

Oobah Butler conducted a social experiment. He created a fake restaurant named 'The Shed at Dulwich'. He used fake reviews and photos. The restaurant became London's top-rated place. People wanted bookings despite its non-existence. Butler revealed the hoax. It exposed social media's trust in perception. Hype, not authenticity, drove popularity. The experiment highlighted the power of social proof. Read more below!

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