This horror movie earned Rs 1600 crore, was made in 7 days with budget of Rs 2 crore, has IMDb rating of 6.3, movie is…, lead actors are…
Horror films have their own world. Horror films have their own fan base. Then in the world of OTT, there is a tremendous demand for horror content. But 18 years ago, a horror film was released that created a stir all over the world. But this film showed that if the concept is strong, the working style is strong and you understand the pulse of the audience, then you do not need a big budget or stars. The horror film we are going to mention is one such film that earned Rs 1600 crore on a budget of Rs 1 crore 70 lakh. Not only this, but this film was shot within seven days.
Which Horror Film Is This?
We are talking about Hollywood’s supernatural horror film ‘Paranormal Activity’, released in 2007, which created history at the box office on a low budget. The writer, director and producer of this film is Oren Peli. It was made in just 15,000 dollars (about 12 lakh rupees). Oren Peli shot it in his house in seven days, in which he played the role of director, cameraman, editor and producer, while Katie Featherston and Micah Sloat featured as actors. ‘Paranormal Activity’ was shot with a simple camera, which kept its cost and production value low.
How Was The Reception Of Paranormal Activity?
Later, on the suggestion of Steven Spielberg, another two lakh dollars were spent to shoot a new ending and for sound design, taking the total budget to $215,000 (approximately Rs 1.84 crores). The film opened in a limited release on 25 September 2009. The film slowly reached 1,945 and collected around Rs 1600 crore worldwide.
How Did Paranormal Activity Gain Huge Success?
The success of ‘Paranormal Activity’ is attributed to its scary story, sound design and unique marketing strategy. Paramount Pictures created excitement among audiences through cheap tickets in college towns and social media campaigns. It not only gave birth to a franchise but also started the trend of found-footage films in the horror genre. Meanwhile, this horror flick was not released on DVD or Blu-ray until December 29, 2009, more than two years after the film was made. The home release includes one alternate ending to the theatrical version.
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