Ad Spot: Jordan, Knorr, Sprite & more

In this week’s ad spot, Knorr India dives headfirst into chaos with its latest influencer campaign starring stand-up comic Samay Raina. Built around Knorr’s Korean Ramen range, the campaign flips traditional product promotion on its head. Instead of spotlighting flavours like Kimchi or Gochujang, the film leans into Raina’s unpredictable reputation and the nervous tension brands often feel when working with 'unsafe' creators. He rips up scripts, spills tea on props, and disrupts the agency-client meeting in ways only he can. The product gets little screen time, but the campaign is a meta-commentary on virality itself, how disorder can sell just as effectively as structure.

Nike Jordan reimagines a historic sporting moment in its 'Shattered Backboard' campaign, a cinematic tribute to Michael Jordan’s legendary dunk in Italy, 1985. Set in the land of Michelangelo and Da Vinci, the film mixes marionette puppetry and slow-motion artistry to portray the moment not just as a highlight reel, but as myth in motion. The visual language and texture-rich storytelling position the dunk as a cultural artefact, reinforcing Jordan’s legacy as one that continues to fracture boundaries across sport and style. The campaign doesn’t just sell sneakers, it sculpts a moment in marble.


Sprite taps into Gen Z’s obsession with spice through its global campaign ‘Hurts Real Good.’ The film turns the pain of spicy food into a soundtrack, combining ASMR-style crunches with exaggerated reactions to heat. But this isn’t just about comic relief, it’s cultural commentary. Sprite positions itself not as a drink that cools the heat, but one that enhances the thrill. Brand tie-ups with Buldak noodles, Takis, and even late-night pop-ups bring the experience to life, while K-pop star Karina leads the charge in the Korean market. It’s bold, fizzy, and refreshingly intense, just like the audience it targets.

Here is a look at all the campaigns that stood out this week.

Knorr - I ❤️ Knorr Ramen ft. Samay Raina by Pepper Creative

Central The 1 - Everything Has A Point by Wolf BKK, Thailand

CANAL+ - R0B0+ by BETC Paris

Sprite - Hurts Real Good With Sprite by WPP OpenX

Jordan Brand - A Puppets' History of the AJ1 'Shattered Backboard' by Doubleday & Cartwright

Lexus - Served at Speed

100% Pure New Zealand - #BeyondTheFilter ft. Rajkummar Rao and Patralekha

 

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