Tata Motors has achieved a major milestone with the Tata Punch becoming India’s fastest-selling SUV, crossing the 6 lakh unit sales mark in under four years. Launched in October 2021, the Punch has swiftly transformed into a household name, thanks to its bold design, 5-star safety rating, and versatility across diverse driving conditions.

Positioned as India’s first sub-compact SUV, the Punch was created to bring the SUV experience to a wider audience. Its popularity among first-time buyers, especially in Tier 2 and Tier 3 cities, has been remarkable—with nearly 70% of Punch ICE owners being new car buyers. The car’s appeal has also grown among women buyers, with 25% of Punch.ev owners being women, thanks to its compact footprint and elevated stance.

The Punch has not only carved out a new segment but has led it with a 38% market share in FY25 and contributed 36% to Tata Motors’ overall passenger vehicle sales. Available in petrol, CNG, and EV variants, it has also earned over 20 automotive awards and achieved 5-star safety ratings under both Global NCAP and Bharat NCAP.

To celebrate this journey, Tata Motors has launched the “India Ki SUV” campaign, honouring the people who have made the Punch a success story. It’s not just a car—it’s a cultural icon for a bold, confident India.

With its continued momentum and widespread appeal, the Tata Punch is poised to shape the future of the compact SUV segment in India.