Bharti Airtel partners with Perplexity to serve customers with Pro subscription access

NEW DELHI, July 18: In a latest customer-centric move, Bharti Airtel has partnered with Perplexity AI (AI-enabled web search engine) to offer free of cost access to Perplexity’s Pro Subscription for a period of one year.
Bharti Airtel is an Indian Telecommunications company headquartered in New Delhi. Currently, it provides 5G, 4G, and LTE (Long Term Evolution) advanced services across India.
The partnership provides free access to Perplexity Pro Subscription to all Airtel customers. It is viable on Wi-Fi, Mobile, and DTH (Direct-to-Home) for one year. Users can access this facility by signing in to the “Airtel Thanks App.” This collaboration marks the first strong entry of Perplexity in the Indian Telecom industry.
Gopal Vittal (Vice Chairman and Managing Director, Bharti Airtel) pointed out the bringing of new AI-driven capabilities by this partnership. Vittal also highlighted that this collaboration will bring access to a real-time knowledge tool for millions of people. This is the first Gen-AI partnership in India with an emphasis on our customers and adopting the emerging trends.
Aravind Srinivas (Co-founder, Perplexity AI) emphasizes that this collaboration will bring accurate, trustworthy, and professional-grade AI accessible to our customers in India.
(UNI)

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