Minjar fair chaugan auction nets record Rs 3.26 crore revenue

The Chamba district administration has set a new benchmark by generating record-breaking revenue of Rs 3.26 crore through the auction of commercial spaces for the International Minjar Fair. The success is being attributed to a transparent and competitive open bidding process adopted by the administration following an initial lack of bidders for two major fair grounds.

The four major auction lots, locally known as ‘Chaugans’, were all successfully auctioned this year. While Chaugans No 1 and 4 fetched Rs 2.17 crore and Rs 14.25 lakh, respectively, in the first round, Chaugans No 2 and 3 initially failed to attract any bidders.

In response, Chamba SDM Priyanshu Khati announced an open auction, a move that broke away from the traditional system often marred by lack of competition and single-tender practices.

The open bidding session, held on Saturday at the SDM office, witnessed strong participation and intense competition. Chaugan No 2, which had a reserve price of Rs 60 lakh, was ultimately auctioned for Rs 70 lakh and Chaugan No 3, with a reserve price of Rs 24 lakh, was awarded for Rs 25.50 lakh.

The bidding process was supervised by the SDM to ensure equal opportunities to all the participating.

The total revenue generated surpasses the Minjar Fair Tehbazari Sub-committee’s initial target of Rs 3.25 crore—marking the highest-ever collection in the history of Minjar fair’s commercial allotments.

“We opted for open bidding to ensure transparency, fairness and competitiveness. The outcome speaks for itself—not only in terms of revenue but also in restoring public trust in the system,” said Khati who is also the convener of the Tehbazari sub-committee.

Following the successful completion of the auctions, the contracted firms have now been granted permission to begin their commercial operations at the allotted spaces.

Local traders and citizens have also appreciated the administration’s proactive and transparent approach, hailing it as a turning point in the way public resources are managed and allocated.

Rooted in history, the fair dates back to the 10th century, commemorating the victory of King Sahila Varman over the ruler of Kangra. Legend holds that upon the king’s triumphant return, the people greeted him with sheaves of paddy and maize — symbols of prosperity.

Himachal Tribune