15-year-old girl launches own clothing brand “Elysian”

Excelsior Correspondent

JAMMU, July 20: In a remarkable moment for Jammu’s fashion industry, 15-year-old Alyssa, daughter of renowned fashion designer Munali Anand Sapra, has launched her own clothing brand “Elysian” at Kay Tee Designer Studio, Trikuta Nagar.
Marking a fresh chapter in the city’s design landscape, Alyssa’s venture reflects her Gen Z mindset and an innate passion for fashion, inspired deeply by her mother. The brand, “Elysian by Alyssa”, brings a unique fusion of traditional elements and modern aesthetics, tailored to appeal to the style sensibilities of the younger generation.
Speaking at the launch, Alyssa shared how her mother’s journey in the fashion industry motivated her to step into the design world at such a young age. “Fashion has always been a part of my life. I wanted to create something that resonates with youth, while also being comfortable and sustainable,” she said. Click here to watch video
Elysian stands out for its commitment to trendy and affordable luxury. The brand focuses on three key pillars-unique designs, quality fabrics, and accessibility-making it an attractive choice for fashion-forward youngsters. Each piece is curated with attention to detail and a sense of individuality, offering both elegance and ease.
As a new entrant, Elysian by Alyssa has already generated buzz for its fresh approach and vision. With innovation and quality at its core, the brand holds strong promise to carve a niche in India’s dynamic fashion space.

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