Mukesh Ambani plans big! Reliance wants to go solo in this industry because…, will compete with…
To strengthen its presence in the quick commerce market, Mukesh Ambani’s Reliance Industries has laid out a new strategy. The company has stated that, for now, it intends to go solo in this space. Reliance says that after analyzing the cost structures of some existing players, it found that acquiring them would not be a profitable deal.
According to The Economic Times, Reliance Retail CFO Dinesh Taluja said during a meeting, “We don’t want to miss any opportunity where we can’t compete. The question of organic versus inorganic is interesting. Integrating another company into our network is difficult. We are focusing on building our own ecosystem. We already have a large customer base.”
What’s Reliance’s Plan?
He further explained that Reliance sets up dark stores (fulfillment centers not open to walk-in customers) only when the number of orders exceeds the capacity of existing stores or in areas where they don’t yet have a presence.
Taluja said, “This is more profitable for us because we can leverage our existing infrastructure. Most of our dark stores are located in high-order areas and are profitable from day one.”
How Is Quick Commerce Business Doing?
In India, quick commerce’s contribution to e-commerce sales is doubling every year, although the share is still relatively small. For most consumer goods companies, it contributes just 3–6% of total sales. Initially used for fast delivery of groceries and daily essentials, quick commerce has now become the fastest-growing sales channel, especially for premium products.
India’s quick commerce sector has rapidly grown into a $10 billion market, with 30 million monthly shoppers. However, 80% of sales still come from metro cities, while profitable growth in smaller towns remains a challenge. Despite the presence of e-commerce giants like JioMart, Flipkart, and Amazon, the quick commerce segment is currently dominated by Zepto, Blinkit, and Instamart.
A recent Redseer report revealed that quick commerce grew by 150% in the first five months of this year. The growth drivers include the rise of dark stores, broader product availability, category expansion, and intense competition, all of which are enabling faster deliveries for customers.
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