HRX introduces Triptii Dimri as new brand ambassador

Hrithik Roshan's HRX launched its latest campaign featuring Bollywood actress Triptii Dimri as the brand ambassador. The new campaign, ‘Built for Sweat, Designed for Life’ aimed to promote active wear for style and trend and not just sporty and boring. 

Hrithik Roshan, co-founder of the brand when speaking about he campaign said, "We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I'm happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”

Triptii Dimri, further on her first association with HRX said, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”

Suman Saha, Chief Experience Officer, House of Brands, Myntra said, “HRX has consistently been a frontrunner in the active and athleisure wear segment on Myntra. This new campaign perfectly articulates HRX's strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Triptii Dimri alongside Hrithik, we are  reinforcing Myntra's commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX's position as a lifestyle choice, not just a fitness one.”

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