Isha Ambani breaks silence over Mukesh Ambani’s decision to acquire Kelvinator, says, ‘Our mission has always….’

Isha Ambani’s Reliance Retail acquires Kelvinator: In a significant update for Mukesh Ambani and Isha Ambani led Reliance Retail, the company recently announced the acquisition of consumer durables brand Kelvinator from the Electrolux Group. Pegged at SEK 180 million (nearly Rs 160 crore), the deal is seen by experts as market-changing, aimed at accelerating growth in the rapidly expanding premium home appliances including refrigerators, air conditioners, air coolers and washing machines in India.

Why Reliance Retail acquired Kelvinator brand?

Notably, Reliance Retail had earlier used the Kelvinator brand under license from Electrolux Home Products Inc. The acquisition of the Kelvinator brand is poised to significantly amplify the company’s leadership in India’s fast-growing consumer durables sector.

How has Isha M Ambani reacted to the deal?

“The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network,” Reliance Retail Ventures Ltd Executive Director Isha M Ambani said in a statement.

“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” the Executive Director, Reliance Retail Ventures Limited (RRVL) added.

How much is the Reliance Retail- Kelvinator deal worth?

While Reliance Retail did not disclose the value of the acquisition, Electrolux Group in its interim report for Q2 2025 said “its operating income included a positive effect from the divestment of the Kelvinator trademark portfolio in India of SEK 180 million” and it had net sales of SEK 31,276 million in the quarter.

The company said by integrating Kelvinator’s rich legacy of innovation with Reliance Retail’s expansive retail network, the company is set to unlock substantial consumer value and accelerate growth in the rapidly expanding premium home appliances market across India. This synergy will ensure that high-quality, globally-benchmarked products are accessible to every Indian household, enhancing their daily lives, it added.

(With inputs from agencies)

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