ThinkROI & Visibili.ai partner to track prompt-led discovery across AI platforms

ThinkROI and Visibili.ai announced a strategic partnership that is said to address the growing challenge of brand visibility as AI-powered search platforms transform how consumers access information. With traditional keyword-based SEO declining in effectiveness, the collaboration is said to help brands adapt to prompt-led discovery across conversational AI platforms such as ChatGPT, Gemini, and Perplexity.

Through this partnership, ThinkROI is said to utilise Visibili.ai’s content intelligence tools to monitor and analyse how brands are cited within AI-generated responses. According to ThinkROI  and Visibli.ai the initiative will focus on understanding what prompts and queries generate brand mentions and provide brands with data-driven recommendations.

Executives from both companies highlighted the move as a response to a fundamental shift in consumer behavior, where AI models increasingly shape discovery at the prompt level rather than via search engine results pages.

Rupinder Singh, Founder of ThinkROI said, “AI search is a structural shift in consumer behavior". “With this partnership, we’re enabling brands to adapt to new forms of digital discovery, where attention is shaped at the prompt level rather than the search engine results page,” he added.

Gurpreet Wadhwa, Co-founder and CEO of Visibili.ai, said, “This collaboration brings together deep performance marketing expertise and next-generation content intelligence to help brands remain discoverable and trusted in this new environment".

“We see this as an essential step in how marketing organizations must adapt,” said Athiulla Khan, Business Head – SEO & Content Marketing, ThinkROI. “Together with Visibili.ai, we’re helping brands influence how and where they appear, starting from the moment a consumer begins a conversation with AI," he added further.

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