Is PM Modi's ‘Mann ki Baat’ radio programme making a profit? Govt reveals revenue details

Mann ki Baat, the monthly radio address of Prime Minister Narendra Modi, has generated a revenue of over Rs 34.13 crore since its inception.

 

The programme is produced by Akashvani, leveraging existing in-house resources without additional expenditure. It broadcasts the programme live across its national and regional network.

 

The audience engagement with the Mann Ki Baat programme takes multiple forms across traditional and digital platforms.

 

A large segment of the audience engages by listening to the programme on Akashvani (All India Radio).  The programme is telecast on various Doordarshan national and regional language channels. In addition to Doordarshan channels, DD Free Dish offers 48 Akashvani radio channels and 92 private television channels, making the programme accessible to viewers across the country.

 

The programme is also live-streamed and archived on YouTube channels (such as PMO India, AIR, etc.), and on Prasar Bharati’s OTT platform WAVES, as well as through the “NewsOnAIR” mobile app, which offers over 260 Akashvani channels.

 

According to the I&B ministry, people also access it via social media platforms, including Facebook, Twitter/X, and Instagram.

 

In institutional and rural settings, schools, gram panchayats, self-help groups and NGOs often organise collective listening or viewing sessions to foster civic awareness and community discussion, the ministry added.

 

During the monthly address, the PM highlights grassroots initiatives and community-led efforts driven by youth, farmers, women, artisans, entrepreneurs, sportspersons, and self-help groups. The stories often come from remote and diverse regions, reflecting the rich and inclusive spirit of the nation. Mann ki Baat also brings attention to the country’s milestones and the contributions of unsung heroes from history.

India