A new 'Ayurveda Ahaara' category for FSSAI licence—food from classical literature

India's food regulator has introduced a new category, 'Ayurveda Aahara,' for foods based on ancient literature. Starting September 1, manufacturers can register under this category, enhancing safety, quality, and consumer trust in ayurveda-based food items, which are set to see soaring demand.

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