A book on Social Media

Ashish Ranjan
Book: Social Media: Paribhasha, Siddhant evan Prayog
Author: Dr. Vinit Utpal
Pages: 476
Price: Rs 695
Publisher: Yash Publications, New Delhi

Dr. Vinit Utpal, senior faculty member at the Indian Institute of Mass Communication (IIMC), Jammu has authored a significant new book titled “Social Media: Paribhsha, Siddhan evan Prayog”. This book is valuable for students of mass communication and journalism as well as for researchers, academics and journalists interested in gaining a deeper understanding of social media.
In today’s digital age, social media has become an integral part of everyday life. It facilitates dialogue and connection among individuals and has emerged as a powerful medium for the widespread dissemination of events, controversies, movements and political developments. With the advent of the internet, mobile applications and social networking platforms, the traditional modes of consuming news and information have undergone a radical transformation. Social media with its dynamic features, has brought about significant changes in journalism, offering a platform for the exchange of ideas and opinions.
The book is systematically divided into several insightful chapters. The first chapter introduces the history and definitions of social media. The second chapter explains different types of social media platforms. The third chapter delves into various theories related to social media, providing both explanation and analysis. The fourth chapter discusses how journalism, public relations and advertising are now conducted through social media. The fifth chapter focuses on social media optimization and analytics tools such as SEO (Search Engine Optimization) and SMO (Social Media Optimization), essential for enhancing online visibility and engagement.
The sixth chapter deals with the relevance, credibility and challenges of fake news in the context of social media. It emphasizes the platform’s role in learning, idea sharing, and connecting with new people and communities. The seventh chapter covers topics like media trials, propaganda, and the post-truth era, explaining how public perception can be influenced even before legal proceedings begin.
The eighth chapter focuses on laws, policies and ethical considerations related to social media. It discusses the IT Act, relevant social media guidelines and the importance of ethical conduct online. The ninth chapter highlights the impact of social media in driving social and political change. The book concludes with a comprehensive glossary along with two appendices featuring over 800 objective questions and more than 500 subjective questions, which is an excellent resource for exam preparation.
With social media becoming an academic subject in many Indian institutions and universities, there has been a growing demand for a comprehensive Hindi textbook on the subject. This book effectively fills that gap. It will be particularly helpful for students preparing for competitive exams like NET, JRF, and SET, and is also highly recommended for influencers and social media enthusiasts who want to better understand the medium they work with.
(The reviewer is the student of Journalism at Magadh University, Bodhgaya, Bihar)

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