HDFC Bank unveils ‘My Business QR’

Excelsior Correspondent

JAMMU, Oct 9: HDFC Bank, India’s leading private sector bank announced the launch of ‘My Business QR’ in an event held here at the Global Fintech Fest (GFF) 2025.
‘My Business QR’ is India’s 1st commerce identity QR for small businesses.
It is launched in partnership with Vyaparify as an extension of the Bank’s popular Smart Hub Vyapar merchant app, which is used by over 2 million merchants across the country.
This unique QR merges two of India’s popular digital habits, QR payments and chat, to create a convenient engagement-based online purchase experience.
With the launch of QR, merchants can create a digital business profile that doubles as an online commerce-ready storefront.
Customers can scan and save the merchant’s business profile directly to their phone contacts.
Speaking on the launch, Rajanish Prabhu, Head – Payments & Direct Banking Channels, HDFC Bank said, “At HDFC Bank, our vision is to empower every merchant with technology that helps their business growth and enhances customer trust. With our Smart Hub Vyapar app, we simplified digital payment acceptance for merchants and now with My Business QR, we are offering a solution that gives merchants a foundation to fuel the growth of their business in the digital economy.”
Commenting on this development, Ruby Jain, founder of Vyaparify said, “At Vyaparify, our mission has been to give every small business a simple digital identity that customers can search, save and engage with. Together with HDFC Bank, we are bringing Bharat’s merchants an industry-first commerce identity QR, one mode that carries their identity, discovery, engagement and commerce.”
At GFF 2025, HDFC Bank also introduced a range of next-generation payment solutions designed around UPI & India’s Digital Rupee to make everyday transactions simpler and safer.

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