Aamir Khan reveals only 2% of India watches Bollywood hits in cinemas; suggests longer theatre to OTT window

At WAVES 2025, Aamir Khan highlighted Bollywood’s challenges: only 10,000 screens serve India’s huge population, many districts lack theatres, and the short theatrical-to-OTT release window harms box office returns. He called the current business model “faulty” and urged expanding cinemas and revising release strategies to revive the industry.

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