Organised live events sector in India grows 15% in 2024, adds Rs 13 billion in revenue: Report
Mumbai (Maharashtra) [India], May 4 (ANI): Organised live events segment in India expanded by 15 per cent in 2024, generating an estimated incremental Rs 13 billion in revenue, according to a whitepaper report presented during the ongoing WAVES 2025 in Mumbai.
The whitepaper on India’s Live Entertainment Economy, presented by EVENTFAQS MEDIA, added that 2024-25 period marked a critical turning point, highlighted by the successful return of global icons like Coldplay, who performed sold-out concerts in Ahmedabad and Mumbai.
These shows, among Asia’s most attended and technologically sophisticated, illustrated India’s readiness to host world-class events, reinforcing its position as a pivotal destination on global touring routes.
The document added that the event tourism has surged dramatically, with nearly half a million fans travelling between cities specifically to attend live music events, signalling the rise of a vibrant music-tourism economy.
Premium ticketing categories such as VIP experiences, curated access zones, and luxury hospitality packages saw a year-on-year growth of over 100 per cent, demonstrating a maturing, experience-focused audience willing to spend significantly on premium event experiences, as per the whitepaper.
The whitepaper further adds that tier-2 cities Chandigarh, Lucknow, Gandhinagar, Vadodara, Shillong, Jamshedpur, and Bidadi experienced substantial growth in event participation, propelled by multi-city tours and regional festivals that expanded audience bases and boosted local economic activities.
These developments reflect a dynamic shift towards a fan-centric, experience-driven economy, transcending traditional ticketing models.
Indian consumers are increasingly travelling inter-state, and investing substantially in hospitality, merchandise, and F&B, creating robust micro-economies around live entertainment.
The whitepaper stated that strategic investments and platform consolidations have accelerated growth.
Zomato’s acquisition of Insider and the launch of lifestyle-oriented platforms such as District and Warner’s investments in Skillbox exemplify a growing convergence of entertainment, technology, and consumer engagement.
International labels and domestic stakeholders alike are actively investing, highlighting global confidence in India’s live events sector, as per the whitepaper. (ANI)
(The story has come from a syndicated feed and has not been edited by the Tribune Staff.)
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