Why announcing a delay before Trailer 2 is Rockstar's secret to effective PR

Rockstar Games has officially delayed Grand Theft Auto VI's release to May 2026, a move familiar to fans. Announcing this delay before Trailer 2 strategically manages expectations, allowing fans to adjust and Rockstar to maintain hype. Drawing from Red Dead Redemption 2's successful model, Rockstar aims to sustain excitement with upcoming promotional content, ensuring GTA VI remains highly anticipated.

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