Apple is changing its biggest iPhone launch event of the year starting 2026

Apple is reportedly planning a significant change to its iPhone release strategy in 2026, staggering launches across two seasons. The premium iPhone 18 Pro models and Apple's first foldable iPhone are expected in fall 2026. Meanwhile, the standard iPhone 18 and a budget-friendly model will be delayed until spring 2027, aiming to boost sales and maintain consumer interest.

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