AI will bring legendary narrator Jim Fagan back from the dead for NBC’s NBA return this fall

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title sequences, and show openings starting this fall. Fagan, who passed away in 2017, was a staple of NBA coverage from 1990 to 2002. The decision has sparked mixed reactions, though his family supports the tribute.

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