Donald Trump’s tariff war makes American cry in Toilets, crisis likely to escalate after…, THIS company issues statement, says..
New Delhi: Toilet paper prices have surged in the United States, causing widespread concern among Americans. The supply of paper products has been disrupted due to President Donald Trump’s ongoing trade war. They fear a major shortage of toilet paper in US supermarkets. According to the Suzano S.A, Brazil’s largest pulp exporter, Trump’s new tariffs are disrupting the shipment of a special material used in the production of toilet paper and other hygiene products.
Suzano S.A. manufactures bleached hardwood pulp, which is widely used by American manufacturers. The company reported that exports to the U.S. dropped by 20% in April, a decline attributed to the tariffs imposed by Trump. If the trade war continues, a situation similar to that of 2020 may arise, when there was a severe shortage of toilet paper. Suzano CEO João Alberto de Abreu told Bloomberg News, “In response to the tariffs, we had to pass on increased costs to American buyers.”
It is important to note that Brazil and several other countries (excluding China) now face a 10 percent tariff on exports to the US. The São Paulo-based company warned that continued trade barriers could worsen supply chain issues and lead to further price hikes. During the COVID-19 pandemic in 2020, widespread panic buying caused a toilet paper shortage—a memory still fresh in the minds of many.
Currently, toilet paper remains available in stores. However, industry analysts say the supply chain is again at risk. If American buyers begin stockpiling toilet paper out of fear of further trade disruptions, the situation could deteriorate quickly.
Other Global Suppliers Also Issued Warnings
Several other global suppliers have also expressed their concerns and said that if the tariff battle escalates further, the supply of essential goods could be disrupted. The company’s warning also indicates that trade disputes—which were previously centered on high-tech or luxury products—are now starting to affect everyday essential items as well. Brazil is the world’s largest producer of pulp, and it has become a key point of contention in recent trade disputes.
The United States has increased tariffs on many imports as part of Donald Trump’s trade policy. As a result, Brazilian exporters are struggling to maintain their market share amid rising costs.
Suzano played a key role in alleviating the shortage of toilet paper during the COVID-19 pandemic. The company states that it is operating in accordance with the current situation. However, it also warns that if tariff pressures persist, the consequences could be serious. This would impact American consumers—particularly products used in bathrooms. CEO Walter Schalka Abreu said, “Pulp is not just a commodity. It’s part of the most essential products we use every day.”
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